who we are
Everything CTA does is built on the understanding that the desire of every athlete, coach, and person, is to give and receive unconditional, unfailing love. Everything we do is driven by that simple conviction. We show up for young people because we care deeply about who they're becoming on and off the field.
Cross Training Athletics is a non-profit 501(c)3 organization founded on the belief that young people are worth investing in. Since 2005, we've been serving coaches, teachers, administrators, and the kids they support across Western New York and beyond by training the heart of a champion from the inside out- one team, one classroom, and one heart at a time.
coach MIKE MASTERS
MIKE MASTERS
FOUNDER & HEAD COACH
Coach Masters grew up watching his father, a legendary coach at Grand Island High School, pour into the lives of his athletes with everything he had. That front row seat planted something deep, and it never left him. Rooted in a life of ministry and a love for athletics, Mike took a leap of faith and built Cross Training Athletics from the ground up. At the core of everything Mike does is a desire to pour simple, powerful truths into the lives of athletes and coaches. Truths that build character from the inside out and set them up to win in life.
What started from very humble beginnings has grown into something far greater than anyone could have imagined. Today, CTA has served over 60 school districts- some implementing the curriculum with individual teams, others adopting it across their entire student body and teaching staff. From football to soccer, cheerleading to bowling, and over 20 youth boys and girls sports in between, CTA has shown up wherever young people are, because character belongs everywhere.
our foundation
a love that always trusts, hopes, protects, perseveres
our community
athletes, coaches, students, teachers & administrators
to serve, encourage, equip & empower through love
our mission
our vision
to Train the heart of a champion from the inside out
the CURRICULUM
At the heart of everything CTA does is a curriculum built to go beyond the classroom and the field, shaping students and athletes from the inside out. Each program is thoughtfully designed to give coaches, teachers, and administrators a practical and powerful tool to invest in the people they lead every single day.
ERic valley
Medina Athletic Director
"We started working with Cross Training Athletics 4 years ago. Our program has had a tremendous amount of success both on and off the field as a result. I would highly recommend them to anyone looking to take their program to the next level."
Chautauqua Football Coach
TY hARPER
"Cross Training has brought out the best in our athletes. It has helped us develop well-rounded young men of character and I would enthusiastically recommend the Cross Training program to anyone. "
West Seneca Athletic Director
Melissa fallacaro
"The message Cross Training Athletics sends to athletes is one of importance and impact. Bringing their program to West Seneca was one of the first things I did when I was hired as Athletic Director."
